William J. Grubbs joined Cross Country Healthcare Inc. as president and COO in April 2013 and is now president and CEO. Grubbs previously served as EVP and COO of TrueBlue Inc. and has held various senior executive positions, including COO of SFN Group (formerly known as Spherion Corp.). Grubbs was part of the executive team that successfully sold SFN Group to Randstad in 2011. Cross Country Healthcare, based in Boca Raton, Fla., ranks No. 4 on Staffing Industry Analysts’ 2013 list of largest U.S. healthcare staffing firms.